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AdTech Platform
Location-based ad platform for Pokemon GO processing 2B+ daily events with 99.99% uptime.
Overview
Challenge
Pokemon GO needed a location-based ad platform that could handle massive scale (80M+ MAU) while delivering real-time rewards without impacting gameplay performance.
Solution
Designed event-driven pipelines using Celery and Cloud Spanner. Optimized query patterns and indexing strategies for real-time analytics at scale.
Impact
Achieved 99.99% uptime processing 2B+ daily events. Reduced p99 latency from 800ms to 200ms for reward delivery, with 60% improvement in analytics query performance.
Tech Stack
PythonFastAPITypeScriptExpress.jsCloud SpannerCeleryGCP
Key Metrics
- 99.99% uptime for 80M+ MAU
- 2B+ daily events processed
- 75% latency reduction (800ms to 200ms)
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