workFeaturedAdara

Identity Resolution Platform

High-throughput identity resolution system scaling 4x while reducing infrastructure costs by 30%.

Overview

Challenge

Adara's identity resolution system couldn't keep up with growing data volumes — stuck at 5K writes/sec with rising infrastructure costs as the company scaled to 200+ enterprise partners.

Solution

Re-architected the system using Python and Cloud Pub/Sub for event-driven processing. Built data pipelines processing 5TB+ daily via BigQuery and PostgreSQL. Created reusable microservice templates.

Impact

Scaled throughput 4x (5K to 20K+ writes/sec) while cutting infrastructure costs by 30%. Reduced new service bootstrap time from 2 weeks to 2 days with company-wide template adoption.

Tech Stack

PythonFlaskBigQueryPostgreSQLCloud Pub/SubApache AirflowAuth0

Key Metrics

4x throughput increase (5K to 20K+ writes/sec)
30% infrastructure cost reduction
5TB+ daily data processing

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